The faces that customers make when confronted with that situation are captured in a new video that also shows how much personal information can be gleaned about you if you offer your first name and like a page on Facebook.
The group devised a stunt involving a coffee shop in London, England. Last March, a sign outside the coffee shop promised a free coffee and croissant to customers who liked the café’s Facebook page. Customers were asked for their first name when they ordered their coffee.
While they waited for their order, a team of researchers spent three minutes searching for information about them on public websites, such as their age and occupation. Then, they communicated that information to the barista via her headset. She wrote the information on the customer’s coffee cup and in some cases shared it verbally. Hidden cameras captured customers’ reactions, ranging from nervous laughter to suspicious, disconcerted frowns.
“The likes of Facebook, Twitter, LinkedIn and other online platforms are much more than just social media sites — they are now a hunting ground for identity thieves,” Simon Dukes, chief executive of Cifas, said in the news release. “We are urging people to check their privacy settings today and think twice about what they share.”