NEWtritious, a fortified functional food and beverage company headquartered in Los Angeles, CA, announced today that they will debut and sample their new-to-market brands at the Natural Products Expo West, Booth #286, March 9-11, 2012, in Anaheim, CA.
NEWtritious, a forward-thinking designer/manufacturer/marketer of highly fortified, nutrient-dense foods that are Better Tasting & Better For You is dedicated to creating value-added products that will make a difference in improving and maintaining ones health by delivering sufficient quantities of bio-available ingredients. The companys Kherb Appeal weight loss formulation is presently in two, double blind, placebo-controlled clinical trials to substantiate potential claims that it might lower levels of lipids and triglycerides in the blood, and potentially reverse the course of diabetes and heart disease. All products are designed to comply with food and supplement regulations created by the United States of America, Canada, Japan and the European Union.
The five NEWtritious branded products debuting at the show:
HHice Cream Probiotic Defense – A fortified soft-serve which was designed to provide supplementation to patients in hospitals who have trouble chewing or swallowing, due to chemotherapy of surgery. It also has a healthful serving of probiotics, which were specifically selected to substantially support the immune system and address issues that hospitals have with the proliferation of antibiotic-resistant infections (such as MRSA & CDIFF).
Haute Tomato – A vitamin supplement that supplies nutrients to support healthy skin, nails and hair, along with half of the daily recommended intake of 18 essential vitamins and minerals. Best of all, it tastes like a Virgin Bloody Mary!
Setting a new benchmark its all about performance. Today the market has evolved – consumers want performance out of their functional foods to support their health. NEWtritious is entering the market as a formidable player, setting a new and higher benchmark to outperform the industry leaders. Their Kherb Appeal weight loss formulation is presently in two, double blind, placebo-controlled clinical trials, to substantiate potential claims that it might lower levels of lipids and triglycerides in the blood, and potentially reverse the course of diabetes and heart disease. Providing more than a smattering of nutrients, the companys products include substantial amounts of ingredients recommended to be beneficial, and proving efficacy through clinical trials, testing individuals from all walks of life, including those with heart disease and diabetes, as well as those that are healthy.