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Athletic Apparel Brand HTFU Celebrates Five Years of Success


HTFU, a boutique clothing brand dedicated to the extreme athlete community, is celebrating its five-year anniversary this year, a milestone marked by significant sales growth.

HTFU, a boutique clothing brand dedicated to the extreme athlete community, is celebrating its five-year anniversary this year, a milestone marked by significant sales growth. HTFU prides itself on being a lifestyle first, and a brand second with the philosophy of encouraging brand followers to relentlessly pursue goals and dreams. Founded by Mark Gingrich in 2009, the company was built from the ground up by a small team that overcame many challenges along the way. With a strong understanding of the mindset and lifestyle of its customers, HTFU reached a milestone of $ 1.5 million in sales last year via its e-commerce site, www.htfu.com.  

When founding the company five years ago, Gingrich had little to no experience in the retail apparel industry at the time. However, he was driven by a strong belief in the brand and that the HTFU philosophy would ring true with others. Over the years and despite many challenges, including overcoming personal tragedy and loss, Mark ignored critics and pushed past negativity, to build a unique and successful brand with a passionate customer following.

“Everyone faces challenges throughout their life,” said Mark Gingrich, founder and chief executive officer of HTFU. “Our clothes speak to dedicated men and women who push themselves beyond their limits every day to become stronger, and we are grateful for their loyalty to the HTFU brand during the last five years. We look forward to continuing to offer unique products that allow our customers to proudly express themselves and what they stand for.”

HTFU’s original designs feature quotes such as “you only get one chance to be here” and “if you don’t, someone else will,” mirroring the mindset of the brand. The line of expressive workout apparel includes hoodies, backpacks, tees, tanks, shorts, sweatpants and accessories for men and women.

“Thank you to Mark Gingrich, who lives and bleeds the idea that there are some people left onthis planet who are still willing to work for what they want, and who find solace and refuge where most would only see obstacles,” said Courtney Robinson, active Navy SEAL and HTFU endorser and fan. “Here’s to the man I am proud to call my friend.”

HTFU is always adding new products to the mix. They recently introduced their new line of Gym Rat Sweatpants, which were specially designed with HTFU’s desired fit. These sweatpants have a baggy leg that hangs just right over your shoes, or can be pushed up on the calf. They are lined with a combed tri-blended fleece for a soft feel on the inside, making them the go-to sweats on the street and at the gym.

Gingrich regularly posts to his blog at http://www.htfu.com/blog, about his entrepreneurial journey, as well as his challenges and successes, to motivate his fans. For more information about HTFU products visit http://www.htfu.com/.  

About HTFU

Dallas-based HTFU is a boutique online clothing brand dedicated to the extreme athlete community. The line of expressive workout apparel and casualwear features unique quotes reflecting the brands mindset, and includes hoodies, backpacks, tees, tanks, shorts, sweatpants and accessories for men and women. HTFU prides itself on being a lifestyle first, and a brand second with the philosophy of relentlessly pursuing goals and dreams. For more information about the company, visit http://www.htfu.com/ or call 214.385.4500.

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