Telecom research firm, tefficient, released its 14th analysis of data usage across 32 countries, including Canada. It found that Canadian carriers charge the most for data, while consumers make limited use of it.
“The most expensive mobile data countries are Canada, Belgium, Germany, Czech Republic and the Netherlands and — as a consequence — mobile users in these countries are using very little mobile data,” the company said in its report.
In Finland, where half of users have unlimited data at some of the least expensive prices, average usage is the highest, the report said. A Finnish operator, DNA, has the highest average usage in the world, at 9.9 gigabytes per month.
It points to a recent report by the CRTC that shows the cost of a package that includes between 2 GB and 5 GB per month is $ 46.47. That’s less than the United states at $ 50.68 and Japan at $ 51.81. However, the same coverage in Italy is available for about a third of the Canadian price ($ 14.35), and similarly in France ($ 14.98), Australia ($ 15.57), and the U.K. ($ 17.61).
“When people pay more for data, they use less of it because they’re worried they’re going go over their data cap and incur these crazy, huge overage fees,” said Katy Anderson with Open Media, who has helped campaign to end data caps.
“Once you lift those data caps we see that people use the internet in such creative and neat ways, and they’re not self-censoring themselves,” said Anderson.