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CanadaOne.com, a leading small business resource website, confirmed through an SEO audit conducted by Reliable SEO that their website was hit by Googles Panda penalty. On Monday, June 11, 2012 at 8:00 am EST CanadaOne will reveal the key things that caused the site to be caught by the algorithm change.
While the team at CanadaOne has long suspected that stolen or scraped content was hurting their search rankings, they were surprised by some of the things on the CanadaOne website that were triggering the Panda penalty.
We knew from past Copyscape reports that a lot of our content has been stolen and thought that was the core problem, says Julie King, co-founder and editor of CanadaOne. What has been most surprising is that content that once had the best rankings in Google now seems to be triggering the penalty.
CanadaOnes report, From the Trenches: CanadaOne Shares Insights into How to Recover from Panda, reveals key findings as to what aspects of the website triggered the Panda penalty along with solutions that have been taken to recover.
What alarmed me most through this process is the realization that the entire search industry faces a very real risk of having webmasters who want to raise their rankings attack those at the top, rather than take the time to build search capital through hard work and honest connections, says King.
While it is unusual for a website to provide detailed information on a confidential audit, given CanadaOnes mandate of sharing information that will help small businesses it made sense to be open about the challenges the site has faced and share actions that can help counter some of the key issues.
What we have learned through this process is that some things that would seem like a non-issue to a human viewer have become a very big deal to Googles search bot, says King. We felt it was important to share what we learned through our SEO audit as a key part of our mandate of helping other small businesses and publishers.