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Digital Agency Insite Launches Interactive Website for Custom Medical Publishing Company


Toronto News, (PR) May 12, 2012

Insite, a Dallas web design and development firm, is proud to announce the launch of a new website for medical publishing company, Customized Communications, Inc. (CCI), located at customizedinc.com.

Insite is a leading digital agency and technology development firm based in Dallas, Texas, that helps companies build strong brands through engaging digital strategies on technology platforms including web, mobile and digital signs. Since 1998, hundreds of companies have put Insite to the task of developing advanced websites, custom business applications, mobile apps and more to help make their business more efficient, productive and profitable. Insite employees are industry leading programmers and graphic designers, as well as professional project managers and interactive strategists. Insite is a privately-held, woman-owned business.

CCI produces custom printed publications and web-based learning tools for healthcare entities. The company excels at publishing current and accurate informational materials on topics ranging from womens health and childbirth education to radiology which can then be customized with a specific health care companys branding.

We came to Insite to help build a feature-rich website that would make it as simple as possible for our customers to see all the customization options that CCI offers, said Mike McWithey, President of CCI. The Product pages that Insite built are industry leading for the custom healthcare publishing industry. They showcase examples of customized publications created by our in-house art department and example flipbooks that unfold with one mouse click. This is a powerful feature that allows busy medical professionals to instantly review publications and e-tools from a large number of options, request samples and, of course, order when ready.

Insite began the project by conducting a thorough analysis of CCIs internal processes and business objectives before recommending a strategy that would make it easy for medical professionals to evaluate and review content before placing an order and see the variety of customization options which are among the most robust in the medical publishing industry.

We love working with companies like CCI what they provide to the marketplace, especially in the area of womens healthcare, is really amazing, said Adrienne Cornelsen, president and CEO of Insite. Their mission is very much in alignment with Insites contributing to world using our unique capabilities. We excel at building advanced websites and applications that are easy to use, and CCI makes it very easy for medical professionals to provide their patients with relevant and helpful information in multiple languages, Cornelsen added.

Few firms really take the steps that Insite took to understand the needs of CCIs customers doctors and nurses are busy professionals, and we wanted to make it as easy as possible for them to see the options CCI has to offer, McWithey added. The Insite team developed a beautiful, easy to use website that really showcases our product offerings. Best of all, they provided us with a number of cost saving suggestions that really worked, and a content management tool that makes it very easy for internal staff to make changes to the site and update publications.