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FeatureVision Integrated in ToolBox Advantage

Toronto, Ontario (PR) April 28, 2013

Category management specialist, ToolBox Solutions, recently announced the integration of FeatureVision data to its Promo Evaluation Report on ToolBox Advantage. The integration of FeatureVision? data will provide details on ads and flyer’s, which could not be captured through market data alone. These facts are important conditions such as page position, offer type, and themed events.

ToolBox Solutions is a Global Premium Full-Service Category Management provider to leading Consumer Packaged Goods Companies, Retailers and Brokers. Established in the late 1990s, ToolBox Solutions has a proven track record in delivering customized and result driven solutions for the Consumer Packaged Goods Industry.

This report now allows you to determine the overall effectiveness of the ads and how the characteristics of the ads contributed to incremental volume, said John Adams, Director, Innovation & Marketing, at ToolBox Solutions. A direct link to FeatureVision? for the ad is also provided for an immediate visual

ToolBox Advantage is a web-based, data analytics reporting platform for category management professionals, executives and sales managers. Setting a new standard for category management reporting, ToolBox Advantage can track market performance with dynamic scorecards, provide insightful reports, highlight opportunities, create meaningful presentations in minutes, and, most importantly, deliver fast and intuitive reporting, accessible anywhere on the web with zero IT footprint, on any available platform.