Model agency powerhouse Ford Models is pulling out of Canada, closing its Toronto offices at the end of January — a surprise move that has spurred a “feeding frenzy” to sign some of Toronto’s top talent.
“It’s sad because Ford is a very reputable name and we were very excited when they came to Canada and brought that powerhouse name to our industry. It was an asset to the Canadian fashion industry,” Olsen said.
“There will be a feeding frenzy,” he added.
“These are good models and these are good agents. It’s a little bit surprising that it would happen,” Sutherland said. “Our phones are ringing off the hook.”
“Toronto is amazing market for a starting market, for a new girl to get started to do shows, to learn the ropes of being backstage, and learning to walk a runway and being in hair and makeup,” Olsen said. “It’s an amazing, amazing grooming ground, but it’s small, small potatoes compared to Paris and New York.”
“It is not my opinion that they were doing badly,” Sutherland said. “I think it was just a New York (City) decision, people that might be a little out of touch with our city.”
Calls to the New York office have not been returned.