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Global Broadcasting and Cable TV Market to Reach US$314 Billion by 2015, According to New Report by Global Industry Analysts, Inc.


San Jose, California (PR) February 10, 2012

Broadcasting forms part of the information system of any country and the industry is considered the future of any economy. The broadcasting sector has been making continuous development across all the aspects right from technological advancements through efficient deployment of the pioneering technologies. New models of entertainment are changing the dynamics of traditional broadcasting. Worldwide, consumers are increasingly moving towards enjoying content on their own devices, according their own schedules and at the time of their choice, not heeding to the dictates of traditional linear broadcast channels.

In tandem with the trend, commercial broadcasters worldwide are showing increased enthusiasm towards embracing the numerous online opportunities and investing generously in developing content compatible for all platforms. Cable and Satellite continue to be strong competitors for traditional linear broadcast channels. Transformation to digital business models is still minimal within traditional broadcasting while compared to a more flexible switchover in the satellite and cable broadcasting. On the global front, the broadcasting industry will continue to be driven by the quality of programs being aired focusing on information and entertainment.

Increasing digitization of content is a major challenge confronting the traditional broadcasting services industry. Digital content for entertainment is all set for a major evolution and growth over the next five years and key factors pushing growth are the increasing need for mobility as well as rapid technological advances. Digital entertainment is forcing broadcasters and other media companies to rethink on their age-old business models. A shift to digital business models is still minimal within traditional broadcasting compared to a more flexible transformation happening in the satellite and cable broadcasting. Traditional broadcasters are finding it hard to compete with the better digital quality and greater variety of channels offered by satellite and cable.

Free-to-Air (FTA) TV would continue to rule the roost for the next few years but the advancements in the technology would dent its undisputed leadership in the long run. The other entertainment modes such as PCs, game computers, DVDs, and even mobile phones are all at the gaining end of the technological development spectrum with even mobile phones providing all the features of a TV in a conduced form. In an era where customer relationship is of core importance, FTA lags in developing effective customer relations with the computer-backed industry, which is well set to snatch the pace from TV. Internet-TV has begun to show its glitter in the developed economies and the day is not far when this medium penetrates into developing economies as well, luring the advertisers to change loyalties from FTA to Internet TV creating troubles for the broadcasting sector as a whole.

The research report titled Broadcasting: A Global Outlook announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a birds eye view of the global broadcasting market and identifies major trends, issues, challenges and growth drivers. Regional markets briefly abstracted and covered include US, Canada, France, Germany, Italy, Spain, UK, Japan, China, India, Mexico, Middle East and Africa among others. The report offers a compilation of recent mergers, acquisitions, strategic corporate developments and product launches. Market discussions in the report are punctuated with a number of fact-rich market data tables. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.