San Jose, California (PR) February 10, 2012
Non-Alcoholic Beverages, primarily comprises carbonated and non-carbonated drinks, including colas, non-colas, fruit & vegetable juices, sports & energy drinks, RTD tea & coffee, and bottled water. Bottled water represents the fastest growing segment in the global beverage market. Consumption of bottled water per capita has increased over fifteen times since the 1980s. Rather than an occasional purchase, bottled water is now considered as an everyday purchase and a healthy substitute to carbonated soft drinks.
In the US, for instance, bottled water is second most popular commercial drink, overtaking coffee and even beer. Besides health interest, the segment gained impetus from significant marketing efforts by key water companies. In the present global scenario where clean and pure water has almost become as precious as oil, steady growth is forecasted for the bottled water market worldwide.
Another promising segment in the non-alcoholic beverages industry is the soft drinks segment, which offers a wholesome and refreshing way to quench thirst. Consumers today are offered a wider choice of drinks than ever before, suitable for every occasion. Although conventional carbonated soft drinks continue to reign supreme, the industry has kept pace with changing lifestyles by introducing newer and innovative products, including sports and low calorie drinks. A number of convenient packaging and easily dispensable units have been launched to meet the requirements of the growing mobile population.
In the hot beverages segment, Coffee accounts for a major share of overall coffee/tea dollar sales while tea garners the remainder. Nevertheless, tea is gaining market share enthused by the promotion of numerous health benefits offered. Medical studies indicate that tea reduces the risk of coronary artery disease, stroke and some cancers. Health conscious baby boomers have driven tea to new heights of popularity, while expensive specialty coffees have maintained extraordinary sales levels despite the recent economic depression, so much so that some experts label the industry as recession-proof. Future growth in the coffee and tea industries would depend on two factors viz., quality and health.
The research report titled Non-Alcoholic Beverages: A Global Outlook announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include United States, Canada, Japan, Europe (France, Germany, and United Kingdom), Asia Pacific (Australia, China, India, Indonesia, South Korea, Sri Lanka, Vietnam and Thailand) and Latin America. The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.