Major types of personal care products available worldwide include skincare, hair care, shaving products, body care, and oral care products. Players in the personal care products market are increasing online promotional activities, giveaways, online sweepstakes, and other initiatives to maximize the visibility of their products to a large group of potential customers. Marketers are also focusing on the teen market to enhance the reach. Technology has undergone rapid advancements to come up with products that accurately address consumer needs. Technology focus has shifted from developments in packaging and graphics, to the incorporation of enhanced ingredients that can deliver real benefits. Technology advancements have strewn the market with an array of products providing the consumers with a host of options.
Importance of skin care market is increasing across the globe, though to various extents. Expenditure on skin care products is on the rise across various regions. Favorable demographic changes in the global market further boost the skin care market, with the increasing population in the 45+ age group, especially in the US, which would augment the anti-ageing products market. Other key trends include increase in the disposable income of women, owing to growing working women population, the younger generation taking to skin care products, increasing teen population driving the acne treatment market, a major boost in the sun care market by increasing awareness among consumers about the dangers of unprotected exposure and over exposure to sun, and the thinning line between cosmetics and skin care leading to a new concept called Cosmeceuticals. Further, medicated skin care products are a niche area that has attracted significant interest in the recent years.
Hair care is one of the most competitive segments in the toiletry industry today. All hair care categories, other than hair spray and home permanents, experienced a rise in sales. One of the rapidly growing areas of hair care is hair coloring. The trend towards more younger and vibrant look triggered growth for hair coloring, which now forms a significant sub-segment within the hair care category. A continuous upgradation and dynamic packaging have remained the key success factors for this industry. The key area is an overall image haul through new packaging, product formulations, and enhanced usefulness. Shampoos are the largest category of hair care products in the market in terms of value sales with high worldwide penetration level.
Male grooming products sector is booming as men are increasing focusing on taking care of their skin and personal grooming that was previously restricted to women alone. Male grooming is becoming a norm and is fast catching up globally. Men are turning more casual about grooming and personal care regimes. The shaving products market continues to witness technological advancements in different shaving product categories, including razors, cartridges, and disposable shavers. Recent technological innovations in the permanent razors led to its healthy growth in sales. Demand for lip care products, containing organic and natural ingredients, has been on the rise over the past few years.
The research report titled Personal Care Products: A Global Outlook announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include the US, Canada, Europe, Asia-Pacific (including Japan), Latin America, and Rest of World. The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.