, Last Updated: 10:22 AM ET
Brian Vigneault, 35, had spent about 22 hours playing the online war game World of Tanks on the streaming platform Twitch.tv. He told followers watching him play the game that he was raising money for the Make-A-Wish Foundation.
“He was in rough shape,” said Jessica Gebauer, 29, a friend of Vigneault’s and fellow streamer who lives in Humboldt in Canada’s Saskatchewan province.
The cause and manner of his death remain under investigation, the medical examiner’s office said.
One of the most popular websites in the United States, Twitch is a “congested marketplace” in which streamers are vying for eyeballs, according to Nicholas Thiel Taylor, a digital media professor at North Carolina State University.
“There is pressure on a lot of these folks to go to extremes to build an audience,” he said. “It doesn’t seem that grueling on the surface, but you’re interacting with people and playing a video game and temporarily putting off your biological needs.”
Gebauer, Vigneault’s friend in Canada, said 24-hour marathons are not uncommon. She did one herself.
Gebauer described Vigneault as funny and sarcastic, someone whose anger at the game was as entertaining as he was. He told his friends he used to work as an auto mechanic, she said, and loved his three children.
Make-A-Wish spokesman Josh deBerge told The Associated Press in an email that the organization is “looking into whether or not Brian had entered into any agreements, whether formally or informally, related to his fundraising efforts.”
Gebauer is now the administrator of a GoFundMe page set up for Vigneault’s children. As of Friday evening, it had raised more than $ 17,000.
Associated Press researchers Jennifer Farrar and Monika Mathur contributed to this report.