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Google, Yahoo and Bing reveal Canadian search results for 2012

One Direction

Kevin Kane/Getty Images for Jingle Ball 2012 Boy band One Direction was the top music search in Google for Canadians, beating our Canuck homeboys Justin Bieber and Drake.

Canadians care as much about the world around them as they do about their country, if recent search stats are to be believed. Oh, and we also love bacon.

Hurricane Sandy, Whitney Houston, SOPA, Kony and Pinterest were among the ripped-from-the-headlines topics that Canadians searched the most in 2012.

Google, Yahoo! and Bing have all recently released their top searches for the year. The results offer a glimpse into where our interests lie and who we are in the Great White North.

“There are some really fun stories here that really do give you a sense of the year that was and that give us a small snapshot of what captivated and compelled us in 2012,” said Aaron Brindle, spokesperson for Google Canada.

Among the Top 10 lists compiled by Google: top searches for retailers (#1 eBay), Canadian foods (#1 bacon), jobs (#1 teacher), beer brands (#1 Molson) and celebrities (#1 Whitney Houston).

Worth noting is that Canadians searched for U.K. boy band One Direction more than homegrown boys Justin Bieber and Drake; “how to rock” was a big concern; “what is love” was a burning question; and the Blue Jays finally toppled the Maple Leafs when it came to sport searches (courtesy the NHL lockout, no doubt).

“The thing that jumps out at me with all of our lists is the mix of Canadian, North American and global interests that Canadians have,” said Yahoo Canada web life editor Judith Melman.

Yahoo Canada’s annual lists include the Top 10 celebrity searches (#1 Lindsay Lohan), the top sports stories (#1 London Olympics) and top obsessions (#1 Psy Gangnam Style).

Kate Middleton, iPhone 5, Hurricane Sandy and Scientology made the overall top searches list. Top news stories were Facebook IPO, XL Foods beef recall and the Tori Stafford murder trial.

But the science of tabulating online searches is a relatively new one and the major players have their own ways of compiling lists, which can seem as different as apples and oranges.

Here’s a sample of “Top 10” search lists from each company:


Top athlete searches:

1. Tiger Woods

2. Steve Nash

3. Michael Phelps

4. LeBron James

5. Usain Bolt

6. Sidney Crosby

7. Christiano Ronaldo

8. Kobe Bryant

9. Roger Federer

10. Marta


Top 10 searches of 2012:

1. Kate Middleton

2. iPhone5

3. Kristen Stewart and Robert Pattison

4. Fifty Shades of Grey

5. Higgs Boson

6. Hurricane Sandy

7. Jessica Simpson

8. Jessica Pare

9. Scientology

10. Jenna Talackova


Top Holiday Icons:

1. Santa

2. Elf

3. Snowman

4. Grinch

5. Reindeer

6. Rudolph

7. Gingerbread Men

8. Jack Frost

9. Cindy Lou Who

10. Little Drummer Boy

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