The summer of 2013 was a big one for Google and the webmasters that depend upon its services. At the end of May, Google announced their algorithm update of Penguin 2.0, mentioning that it would be an eventful summer ahead for many websites. The updates rolled out through the season and many fluctuations in website rank positions on search engine results pages (SERPs) were felt. Then at the end of August Google’s free Keyword Tool was replaced by the AdWords account required Keyword Planner, a move which Standard Marketing Ltd noted frustrated many prospects who were accustomed to using the tool to target keywords.
Standard Marketing Ltd is a long established Internet marketing and website design firm in Vancouver, Canada. We’ve been creating success in Vancouver and across North America since 1999 and have a long string of clients who’ve been with us for many years. We’ve developed expertise in all aspects of Internet, website, and digital marketing. Some of our staff have been in marketing and advertising for over 30 years. We have an A+ rating with the Better Business Bureau. Please contact us now for your Website Analysis and to increase the profitability of your Internet Marketing.
However the September 23 announcement knocked the socks off of SEOs and website managers across the world. Google will no longer be passing keyword data to webmasters. In short, this means that a webmaster will no longer be able to use Google Analytics to see which keywords are driving people to their website and which ones are converting those visitors into customers. This data however, will be available only to those who purchase an AdWords campaign, a move that reflects the reasoning behind the removal of their user anonymous Keyword Tool prior.
Standard Marketing Ltd’s president Ken Lapp is quick to point out that these transitions are clear strategic decisions made by Google to encourage webmasters to use AdWords. However, SEO firms such as Standard Marketing Ltd are sought out by business owners across the continent to avoid such a strategy and instead hope to achieve an improvement in keyword rank and traffic organically. By losing keyword data, webmasters less savvy in the science of website marketing have little recourse to properly plan their Internet marketing strategy and set measurable goals.
In response, Standard Marketing is reaching out to these businesses in North America by providing up to date information on the transition, advice on how to proceed in the interim, and how to move forward with a professional SEO in the future. For starters, their cutting edge website marketing blog provides breaking news with advice for webmasters regarding the Google updates. But the biggest enhancement to the firms outreach includes their free Website Analysis (complete w/SEO Tips) and their new Opportunity Discovery Report ($ 199 / no cost to registered charities). The ODR provides webmasters explicit information about their website, breaking down the points that need improvement, identifying exactly what can be done to increase their qualified prospect traffic and customer conversion rates. Access to these reports have been made available on the website.
Ken Lapp, president of Standard Marketing Ltd. comments, Times have changed for businesses managing their websites. They no longer have access to the tools that were readily available to them. Webmasters hoping to improve their search engine rank in todays climate can no longer go at it alone. Thankfully we have long prepared for this day, never allowing dependency on Googles actions to get in the way of our clients website performance. Businesses that understand that they need to treat their website in the same manner as they would a brick & mortar business will survive if they focus on their customer experience and leave the site architecture and maintenance to SEO professionals.