Most important are algorithms used to deliver more accurate and relevant local search results to users, the development of Local SEO (search engine optimization), and the ability to dramatically increase a websites visibility in local search engine results.
“I believe this is the biggest revolution coming in the search engine industry. Large business and corporations will quickly have to change their online marketing strategies, and local businesses will see the most benefits because they have (hopefully) already focused on their local communities, and expanded their social reach.
Bassem Ghali, Founder & Head of Client Strategy at Green Lotus, is a search engine marketing strategist and a speaker with experience managing online marketing strategies for some of Canadians largest corporations including Canadian Tire, Direct Energy, and Toronto Stars NewInHomes.com.
He was right; Local SEO has become one of the most important marketing strategies, to date!
Green Lotus Toronto, Local SEO services provide all-encompassing strategies to maximize on local visibility, as well as:
Get known locally with using Google+ Local, Google Places Bing Local, as well as local directory listings, to promote business in a specific region, town or city, and ensure customers can quickly find local business information, products and service.
Attract more traffic and draw potential customers to your website, achieve high search engine result rankings and get found by individuals who are actively searching for your products or services online.
Get mobile and capitalize on mobile device searches, reaching customers at exactly the right moment – when they are nearby and searching for your products and/or services.