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Step aside, young guns of Dallas; the women of The Handmaid’s Tale have claimed the record as most watched broadcast ever on Bravo.
The channel has updated earlier ratings data to say that just shy of 800,000 viewers watched the April 30 debut of the series based on Margaret Atwood’s dystopian novel.
The record was previously held by a Dallas reboot in 2012 that featured a feud between younger members of the Ewing family.
The Handmaid’s Tale is set in a near future society in which women are enslaved as breeding stock, and stars Elisabeth Moss (Mad Men) and Alexis Bledel (Gilmore Girls) as titular handmaids.
Bravo says the series is growing its audience, with an increase of 21 per cent from episodes 1 and 2 to Episode 3, which aired last Sunday. It’s averaging 722,600 viewers per episode, very healthy numbers for a specialty channel.
The Toronto-made show, which has already been renewed for a second season, is broadcast Sundays at 9 p.m. on Bravo, and is also available on demand at Bravo.ca and Bravo GO.