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Home Care Assistance Launches

Palo Alto, CA (PR) February 15, 2012

Home Care Assistance, the leading provider of in-home care for seniors, is proud to announce the launch of Initially conceptualized as a resource for aging adults looking to learn more about healthy longevity, initial response to the website has come from a wide spectrum of age groups. By filling out the form on the website, individuals will automatically receive the downloadable version of the renowned aging book Happy to 102, a popular book that provides practical lifestyle tips and advice for not only living longer, but living well longer.

This is a valuable resource for anyone interesting in healthy aging. The book is based on years of research following the inhabitants of the island of Okinawa in Japan, referred to as the best place for aging given that it has the highest life expectancy for men and women over the age of 65, and distills it into accessible lifestyle advice. In addition to being a highly engaging and enjoyable read, Happy to 102 provides guidance on the lifestyle behaviors and psychology that promote quality of life and aging well. is one of many consumer educational initiatives we are developing to provide education around the types of topics that our clients and the community have voiced an interest in learning more about, said Kathryn Zakskorn, Public Relations and Marketing Manager of Home Care Assistance. With an aging population comes an increased desire to learn about healthy longevity and we are excited to be able to provide this information in an accessible way.

Whether you are a young adult looking to expand your knowledge of healthy longevity, a family caregiver wanting to learn more about aging well so that you can share that information with your loved one or an aging adult hoping to find practical advice to help you make the optimal lifestyle choices to ensure healthy nutrition and exercise, an active mind and a sense of calmness and purpose, will be an extremely valuable resource.

It is profoundly liberating to let go of the belief that your life expectancy is predetermined solely based on genetic factors and instead embrace the view that you are in charge of your own longevity journey through the healthy lifestyle choices you make, said Shadi Gholizadeh, Business Operations Manager of Home Care Assistance. Our mission at Home Care Assistance is to change the way the world ages; we believe in empowering people to be proactive and informed when it comes to their health.

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