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Home Care Assistance Launches ElderAdult.com

Toronto News, (PR) March 10, 2012

Home Care Assistance, the leading provider of in-home care for seniors, launched of ElderAdult.com. Initially conceptualized as a resource for aging adults hoping to increase their knowledge of longevity and quality of life in aging, the sites health and wellness themes have resonated with a wide audience based on initial feedback; many younger adults and adult children of seniors have also reported finding the site useful in promoting healthy lifestyle behaviors in their own lives and the lives of loved ones. By filling out the form on the website, individuals will automatically receive a free downloadable copy of Happy to 102.

Happy to 102, authored by Drs. Kathy and Jim Johnson and Lily Sarafan, is a unique publication that approaches the question of aging from both a scientific and a psychological approach. Drawing heavily from the results of the well-established Okinawa Centenarian Study, which examines the lifestyle factors that contribute to an exceptionally long lifespan for seniors in Okinawa, Japan, the book addresses the lifestyle and personal factors that contribute to longevity and quality of life.

In addition to the scientific backdrop of the Okinawa study, the book also draws heavily from the authors decades of experience in psychology and senior wellness. Their experience with seniors has helped them to frame aging in a psychological and mental wellness lens, in addition to the physical factors that contribute to a long and healthy life. From active minds to fulfilling social lives, Drs. Johnson and Ms. Sarafan look beyond the physical needs of older adults; the result is an engaging and highly informative collection of practical lifestyle advice to promote healthy longevity.

ElderAdult.com is one of many educational initiatives we are developing to inspire aging adults to be active partners in their health, said Kathryn Zakskorn, Public Relations and Marketing Manager of Home Care Assistance. We are excited to provide seniors and their loved ones with resources on a variety of topics that we know to be of interest to them, including aging in place, healthy longevity and senior care options.

Home Care Assistance has positioned itself as a leader among in-home agencies in advocating for a positive, balanced approach to aging centered on the evolving needs of older adults. The suite of educational materials that Home Care Assistance is developing are aimed at both seniors and their loved ones. The overarching goal of all the publications and resources is to provide the community with information and resources to support their needs as families begin to deal with the challenges of aging.

Our mission at Home Care Assistance is to change the way the world ages, said Shadi Gholizadeh, Business Operations Manager of Home Care Assistance. We recognize the specific challenges that aging can present to families that become increasingly responsible for the wellness of their senior loved ones. We hope that by providing educational resources on the types of issues most pertinent to aging adults and their loved ones, we can help families make better care decisions and inspire older adults to be active partners in embracing healthy lifestyles that promote healthy longevity.



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