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Immersive Media Optimizes 360-degree Interactive Video Content for Intel’s Atom Processor-based Smartphones


Toronto News, (PR) March 04, 2012

Immersive Media, the pioneer and world leader in the creation and distribution of 360-degree interactive videos, has optimized their IM360 video player for new Android smartphones based on Intel technology.

The optimized video player was ported with Googles Android Native Development Kit (NDK) and utilizes the Intel? Graphics Media Accelerator to deliver an outstanding interactive video experience. Available in the Android Market, consumers can download the IM360 application on Intel Atom processor-based smartphone as they become commercially available around the world. Within the IM360 application, users can access and download the worlds largest library of 360-degree video content.

Our collaboration with Intel to optimize our 360-degree interactive video player for Intel? architecture has produced an amazing Android application, said Myles McGovern, President and CEO of Immersive Media. 360 video is all about interactivity and putting the user in the middle of the action. We are able to get 3 times the resolution and bit rate on the Intel Atom platform when compared to other leading smartphones available on the market today. That graphics and performance advantage is vitally important when creating an unparalleled user experience.

The IM360 library contains a large catalog of 360 videos including music videos, city tours, popular sporting events, helicopter tours, nature & wildlife, parks & gardens, news & events, and museums & science. In addition, the IM360 content library will showcase 360-degree video content produced exclusively for Intel.????

We are very excited to be working on this IM360 video optimization project, said Jeff Ross, director of marketing for Intels Mobile and Communication Group. The Intel? AtomTM Z2460 platform provides Immersive Media with great graphics capability and processing power which create a truly unique and engaging smartphone video experience.

Intel will demonstrate the IM360 video player running on Intel Atom processor-based smartphones at the Intel booth in Hall 8 at Mobile World Congress 2012.