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Los Angeles Area Schools Get ‘In One Instant’ to Stop Teen Texting-While-Driving and Other Forms of Distracted & Impaired Driving


Toronto News, (PR) May 12, 2013

Building on its success at Palisades Charter and Santa Monica High Schools, the award winning, high impact In One Instant School Safe Driving Program is coming to 10 additional Los Angeles area high schools in 2013, with future plans to bring it to schools across the U.S. and Canada. In One Instant is an emotionally charged experience designed to create a lifelong behavioral shift in teens, to stop their most rampant killers: driving-while-texting and other forms of distracted and impaired driving.

Texting while driving has become a national pastime, and a most deadly one, remarked program Co-Founder Gail Schenbaum Lawton. We are thrilled to bring our game-changing solution – In One Instant – to L.A. area schools this year, and expand to other cities and towns soon to help save even more lives.

In One Instant is endorsed by the California Highway Patrol, Los Angeles Police Department, Los Angeles Fire Department, Los Angeles County Department of Public Health, Los Angeles County Medical Association and UCLA School of Public Health.

The experience quickly gets students, parents and teachers involved – they see, hear and feel the tragic consequences of bad choices that teens so often make while driving such as texting, smartphone use, alcohol and drug abuse. The program proceeds to give them tools to pro-actively become part of the solution.

In One Instant works effectively with the limited time and monetary budgets of todays schools. It is easy to implement, fits flexibly into school schedules, and takes up very little teacher or administrator time.

In One Instant highlights include:

Peer Leader Prep Workshop — Selected students become prepared to lead the all-school assembly with parent participation.

Assembly of Students, Parents & Teachers Includes gripping car crash scene, haunting funeral dramatization, award-winning In One Instant short film screening, Today I Died letter readings, crash survivor encounters, Last Texts, Vow to Live pledge, and challenges to make smart driving choices.

In-Class Follow Up & School Club — Teachers reinforce safe-driving tools, students give feedback and create club activities to spread safe-driving messages amongst peers.

The In One Instant executives, being parents of teens themselves, invest significant time and expertise behind-the-scenes, working closely with specialists to customize the experience to meet the specific needs of each school and community.

The programs major sponsors are State Farm and Fineshriber Family Foundation. Support sponsors are Wells Fargo, Uber, AT&T, Dignity Gates Kingsley & Gates Moeller Murphy Funeral Directors, Tip Top Tow Service, with additional services provided by South Bay Center for Counseling, Ojai Foundation, and NK Production.

In One Instant is produced by Gail Schenbaum Lawton, Cheryl Wada and Debbie Barnett, Co-Founders of Streetwise Media, a non-profit organization operating in association with the 501(c) (3) Community Partners.

In One Instant will be at University High School in West L.A. on April 18th, and at Culver High, Venice High and other L.A.-area high schools later in 2013.

For press interviews, photos, video clips and more information, please contact Dahlia Greer Public Relations, dahlia (at) dahliagreerpr (dot) com.

Visit: http://www.inoneinstant.org and https://facebook.com/inoneinstantprogram