Toronto News, (PR) January 05, 2012
Livebookings, the European leader in real-time reservations and online marketing services for restaurants, has partnered with MasterCard on its Priceless London programme. The partnership will see Livebookings’ consumer facing website, Bookatable.com, support MasterCard by sourcing exclusive offers through its extensive database of London restaurants and making them bookable online through the Priceless London website.
The MasterCard Priceless Cities campaign is being launched around the world starting in London, New York and Toronto. Bookatable will be the standalone restaurant search engine for Priceless London as well as providing exclusive restaurant offers for MasterCard cardholders. In addition to these benefits, World Elite MasterCard cardholders will be eligible for exclusive offers to enjoy London’s fine dining scene, sourced exclusively by Bookatable.
Robert Swerling, Chief Operating Officer, Livebookings said: “Priceless London helps people unlock the very best of what London has to offer. With the fantastic relationships we have with some of the industry’s best restaurants, we’re perfectly placed to add value to this exciting campaign by developing exclusive offers and making it easy for people to book online and enjoy dining out in London.”
Paul Trueman, Head of Marketing for MasterCard in the UK & Ireland, said: “London is synonymous with both fine dining and gastronomic innovation and its restaurants remain a key attraction for Londoners and visitors from elsewhere in the UK and abroad. To enhance the experience even more for MasterCard cardholders, we needed a partner with unparalleled restaurant relationships to help us formulate unique and exclusive deals for Priceless London, while also providing booking capability for our cardholders. Livebookings and Bookatable fitted the bill perfectly.”
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