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National Geographic Society Selects Universal Type Server to Manage Thousands of Fonts


Toronto News, (PR) March 19, 2012

National Geographic Society, a media icon for more than 100 years, selected Extensis Universal Type Server to manage its library of more than 10,000 fonts used to create its world renowned collection of magazines, books and interactive media. Announced today by Extensis, National Geographic Society uses Universal Type Server to manage font distribution and font licenses used across its global organization.

Extensis is a leading developer of software and services for creative professionals and workgroups. Their solutions streamline workflows, securely manage digital assets and fonts, and control corporate typographic branding. Used by hundreds of Fortune 5000 companies, Extensis’ award-winning server, desktop, and web service products include: Portfolio Server? for digital asset management, Universal Type Server? for server-based font management, Suitcase Fusion for single-user font management, and the WebINK? web font rental service. Founded in 1993, Extensis is based in Portland, Oregon, and the United Kingdom.

National Geographic Society has hundreds of creative professionals who work across multiple publications, including the flagship National Geographic magazine, National Geographic Traveler and National Geographic Kids. Their breadth of magazines, books and marketing materials are read by more than 300 million people each month in every country in the world. In keeping with the brands upstanding reputation for visual and editorial excellence, National Geographic Society uses thousands of fonts to create these iconic pieces.

With such a vast library of fonts, it’s imperative that National Geographic Society have a system to distribute fonts to their creative teams while maintaining effective font licensing control. Keeping all the various design groups in synch, and legal with the right fonts, is critical.

Knowing that font compliance is imperative to its business, National Geographic Society selected Universal Type Server for its superior capabilities for managing this process and safeguarding the entity from compliance risk, while ensuring its teams have ultimate creative freedom.

According to Dave E. Smith, VP of Publishing Systems Technology for National Geographic, Its imperative that we comply with font license terms without hindering production work. Universal Type Server allows us to manage font distribution and use across our organization while delegating some control and freedom to our publishing groups.

Taking some of the stress off of the Information Technology department, Universal Type Server allows various workgroup administrators to grant or remove access to workgroup fonts, effectively controlling the number of individuals who consume font licenses. The reporting and data export functionality of Universal Type Server also allows the team to gather, examine and share font usage data in an easily decipherable and searchable format.

National Geographic Society is part of Extensis prestigious list of global customers who are using Universal Type Server, including Cond? Nast, Future Publishing, Young & Rubicam, The Art Institutes and Conair. The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society’s mission is to inspire people to care about the planet. It reaches more than 400 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; trips; interactive media; and merchandise. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy.