Most local dental practices will draw the majority of their business locally, and its unlikely patients will spend much time reading your latest Facebook post, said Chhoda. If you’re going to put that much effort into maintaining contact with patients, why not do it with email, print, phone and text messaging? Why not do it with new, done-for-you technologies like Instant Dental Newsletter?
Websites are useful tools that can be utilized to offer patient forms, announce hours of operation and even schedule appointments. What they cant do is provide the personal touch that only comes with person-to-person contact. Patients want to know their doctor cares, and dentists can offer a critical element of customer service with new done-for-you technologies such as this dental newsletter.
Personal emails, phone calls and text messaging are all offered, providing dentists with a customizable resource to send a simple thank you, appointment reminder or follow up. Chhoda, who is an expert on dental marketing, noted that many dentists overwhelm visitors with information on their websites and spend considerable time and effort on SEO for their website when the focus should be on retaining patients and attracting new clients.
The same can be said for social media platforms. Those who visit Facebook and Twitter do so to connect with friends and family, not be bombarded with the latest marketing ploy. An email, text message or phone call demonstrates to patients that theyre more than just a number in the system. It makes a lasting impression and the personal nature of the contact doesnt get lost among all the likes and friending taking place online.
The ability to leverage different modes of communication email, direct mail, text messaging and phone calls work best for patients, said Chhoda. Software systems allow dentists to communicate with past, present and prospective patients on a consistent and personal level.
The most elaborate website is a waste of time and money if it isnt generating new patients or helping the practice maintain contact with existing clients. Chhoda has assisted thousands of small practices in increasing patient numbers with the use of software systems that utilize email, phone calls and text messaging. A website is a useful tool, but its the personal contact that patients crave and to which they respond.