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Online Building Supplies Retailer e-ComfortUSA.com Moves to eComfort.com

Buffalo Grove, IL (PR) March 06, 2012

e-ComfortUSA.com, a leading supplier of building supplies and home improvement products, is proud to announce the acquisition of eComfort.com. Effective immediately, e-ComfortUSA.com will rebrand itself eComfort.com. This move helps to cement the sites branding strategy, setting it up to become the clear leader in its space.

“We’re all really excited about the move to eComfort.com. For our customers, it’s great because eComfort.com is simple, easy to spell, and easy to remember. For our dedicated, hard-working employees, the new brand is a validation of their unyielding efforts over the past years to build a rock-solid foundation for our business, said eComfort.coms President, Pavel Sokolovsky. As eComfort.com, we will continue to aggressively grow our market share in the Building Supplies and Home Goods verticals.”

eComfort.com provides a complete selection of high quality products for applications in heating, air conditioning, plumbing and home improvement. Expanded, extensive product lines from over one hundred high quality brands will be available for purchase to consumers in North America. Sought after, reputable products from brands such as Mitsubishi, Viessmann, LG and Honeywell will continue to be offered across the US and Canadian markets.

eComfort.com will continue to provide Unmatched Expertise to contractors, homeowners, businesses and government agencies. Products on the new site are intelligently categorized, allowing anyone to find any product in seconds. Everything needed for a new project or renovation is included in eComfort.coms extensive catalog, minimizing the challenges of working with multiple vendors. Every item on the site follows this strict adherence to quality, from large items such as air conditioners and boilers to smaller products including thermostats, bath fixtures and more. As always, shipping is free.

The transition to eComfort.com is an opportunity to offer more than just great products and service. In this transition, we are able to refocus and reevaluate not only our growing product offering, but the essential security features that are required more and more in online retail today, said eComfort.coms Director of Information Technology, Dmitry Fishkin. That is why we have decided to take additional security steps for eComfort.com, including protection using VeriSigns best in class SSL security.