As part of a Canada-wide settlement announced in May following a class-action lawsuit, Purdue Pharma (Canada) agreed to pay $ 20 million — including $ 2 million to provincial health plans — over how the company marketed and sold its pain medications OxyContin and OxyNEO.
A court hearing in Nova Scotia is scheduled Tuesday to approve a settlement for claimants in that province, while Ontario’s claimants agreed to it earlier this month. Judges in Quebec and Saskatchewan are scheduled to hear settlements in August.
“There may be a concern on the part of provincial governments that this would be a long, costly and uncertain legal battle. However, at same time, evidence seems fairly clear from an outsider point of view that there was some exaggerated claims about this particular drug and how safe it was.”
While whistleblowers in the U.S. can provide evidence of misleading or deception in the marketing of a drug, Herder said Canada lacks such a law. But under Canada’s Food and Drugs Act, the federal government could seek jail time.
“The monetary penalties for violating that act are fairly limited,” Herder said. “I would say, however, that there is a penalty that could lead to imprisonment for false or deceptive marketing practices around a drug.
Dr. Kieran Moore, a professor of emergency medicine at Queen’s University in Kingston, Ont., points out that it was 10 years ago that Purdue settled its civil and criminal suits in the U.S. for more than $ 600 million US.
For opioids, we should be considering the loss of potential years of life, he said. “The biggest killer from 24 to 35 [years of age] now; one in eight of our youth are dying from exposure to this class of drug.”
Federal leadership and prosecution is key, said Moore.
“We have to have an improvement in post-marketing surveillance in Canada, and we have to be able to identify if a drug is causing a health issue after it has been marketed to hundreds of thousands of individuals,” he said.
Post-market surveillance looks at the safety and efficacy of drugs already on the market; the anti-inflammatory Vioxx, for example, was pulled from shelves worldwide after it was found to be associated with heart issues in thousands of patients.
A shorter-term move could be for federal and provincial governments to work together to set up mass compensation scheme, similar to the one that thalidomide victims in Canada received decades after they were disabled by the drug.
Purdue Pharma Canada has said resolving the class-action suit makes no admissions of liability.