Gardening as an ideal leisure activity is once again the focus of attention worldwide. In response to the growing trend and passion of homeowners in designing their outdoor living, the global garden markets have witnessed a remarkable growth in recent years. An increasing number of people are taking to gardening, while new house owners are invariably including garden space as an essential beautification measure. The outdoor landscaping and garden business has flourished due to the growing emphasis of outdoor spaces as extension of todays homes. This coupled with other factors such as, changing consumer lifestyle, rising annual incomes, growing material comforts, support the increased boost and investment opportunities foreseen in outdoor landscaping segment. Other correlating factors such as rising fuel costs and the convenience of utilizing backyard gardens as the perfect option for hosting barbeque parties, camping and a relaxation center have fuelled growth in garden products market.
Long-term growth in the Gardening market is likely to be driven by an aging population and heightened global concern regarding environment. Growing importance of gardening as a recreational activity or hobby, zeal to develop gardens in homes as well as the desire to enhance aesthetics through beautiful and properly maintained lawns and gardens, are the major reasons driving growth of worldwide. Increased environment consciousness, larger number of retired people, augmented free time and relaxing nature of gardening are driving large number of people to take up gardening activities resulting in significant growth for garden products.
Developed countries such as the US, Canada, Australia, and most of the Western European nations corner most of the gardening products market, particularly in the equipment segment. Asia, including Japan, lags far behind the developed countries in the garden equipment market. The pace of growth is characteristically determined by a regions demographics, consumer lifestyle, annual household income, and changing preferences. In fact demographic trends drive the product sales in different regions. For instance, while outdoor power equipment such as land mowers account for largest share of the market in US, in Japan their share is insignificant. Gardening as a leisure activity is mostly popular in the Western countries owing to their higher disposable income, and is only now catching up in some segments of the population in developing nations. Availability of cheap manual labor, low income levels, and small property sizes with no or limited space for maintaining gardens, are the major factors constraining growth in the gardening equipment segment in the developing countries.
Consumer tastes in recent years have shifted drastically from focus on plants, simple lawn and indoor garden accessories to the outdoors, where consumers prefer to spend most of their leisure time. The manufacturers accordingly strive to offer customized garden products to suit every customer type. The change has spurred the lawn and garden industry to offer related accessories such as candleholders, decorative planters, garden art and tabletop fountains for the growing market of spas, patios and decks, swimming pools and grills. Keeping in line with the new trend, the lawn and garden companies continue to flood the market with new products in a wide variety of colorful and up market looks in landscape lighting, classic style pottery and decorative sprinklers in exceptional designs.
Garden Plants & Seeds represents the largest product category and comprises annual and perennial plants, houseplants, flower bulbs, garden plants and a variety of seeds. Demand for potted plants is constantly increasing throughout the world. Europe and the US claim the highest share of global consumption. Demand for nursery products is also growing with the increase of competition in the global markets. Garden Accessories are designed to reflect the style and cultural practices of various regions over the world. The segment includes decorative products such as pots, candle holders, fountains, decorative sprinklers, and other decorative items and is increasingly growing in importance with consumers. The segment is projected to sail ahead at the strongest growth rate of 7.2% over the analysis period.
Europe corners the single largest share of the global garden products market, as stated by the new market research report on Garden Products. Almost the whole of Europe emerges as a robust market for garden decoration articles, except few countries that make up a very small part of the general leisure industry. In countries such as Portugal and Greece, the market is in early stages of development, while in others, such as Germany, Netherlands, it is quite healthy and garden decoration articles is a considerable item of expenditure. Asia-Pacific, backed by rising disposable incomes and untapped potential of developing markets such as China, Australia, Philippines, Taiwan and others is slated to race ahead at a strong CAGR of over 8% over the analysis period.
Key players operating regionally as well as globally in the garden products market include American Lawn Mower Company; Ames True Temper, Inc.; B&Q Plc; Central Garden & Pet Company; Deere & Co.; Draper Tools Ltd; Fiskars Corporation; Global Garden Products; Hayter Ltd.; Homebase Limited; Hozelock Ltd.; Husqvarna Outdoor Products, Inc.; L.R. Nelson Corp.; Melnor, Inc.; Rain Bird Corporation; Ryobi Technologies, Inc.; Simplicity Manufacturing, Inc.; Spear & Jackson Plc; Stanley Black & Decker Corporation; The Coleman Company, Inc.; Wolf Garden Ltd.; The Garden Centre Group; and Wilkinson Sword among others.
The research report titled “Garden Products: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of consumer demographic/lifestyle trends, market drivers, issues, and challenges in the wake of the global economic crisis. The report also analyzes the garden products market in terms of different segments. Product markets analyzed in the report include Garden Plants & Seeds, Lawn & Garden Care, Garden Tools & Implements, Garden Furniture and Garden Accessories. Latent demand patterns in all the segmental markets are also quantified across major geographic market verticals including the US, Canada, Japan, France, Germany, Italy, United Kingdom, Spain, Russia, Asia-Pacific, and Latin America and Rest of World. Also provided in the report is an enumeration of recent mergers, acquisitions, and other strategic industry activities.