ES3 and Pelmorex Media Inc. celebrated International CES 2012 with the announcement of the global market release of The Weather Network/ MétéoMédia application for Mediaroom IPTV Service Operators. ES3 is an award-winning TV application provider with a series of content, social and utility-based interactive TV applications delivered on the Microsoft Mediaroom IPTV platform for Service Operators, globally.
Pelmorex and ES3 have partnered to deliver what is believed to be the most compelling, personalized weather application for TV to date. The application provides TV users with localized current conditions, short-term and long-term weather information, weather warnings, and seasonal weather information such as ski, pollen and UV reports and more. Save up to nine alternative locations that could include your favourite locations of any major city in the world, in order to plan your travel and vacations in a more informed way.
Doug Edwards, CEO of ES3 commented, “The early, positive feedback around the release of The Weather Network’s on-channel application for Mediaroom is quite exciting for us! Our partnership with Pelmorex is important to ES3 as it addresses a significant vertical in our content-based TV application strategy. Our 2012 plans and partnering activities will unleash more compelling interactive TV experiences on ES3 application platforms and other devices, leveraging the wealth of information and innovation that Pelmorex offers as a leading Canadian brand and global partner. We’re very proud to have released a TV application in partnership with Pelmorex that truly influences users’ daily lives and travel decisions!”
”As a company that’s known for innovation, Pelmorex is excited to keep pace with consumer technology by being the first licensed broadcaster to launch on the Mediaroom platform in Canada,” said Naomi Lipowski, Director iTV, Pelmorex Media Inc. “We’re already working together with ES3 on the next feature set and are thrilled to be able to offer viewers a breadth of data and information so that they can drill down in detail, on demand and on their own time to plan for anything.”