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Revenue Automation Defined to Enhance Marketing Automation Initiatives

North Vancouver, BC (PR) March 16, 2012

Revenue Automation Inc., a digital marketing agency, today announced the definition of Revenue Automation to enhance the way companies market online. To learn more about Revenue Automation, visit the Revenue Automation website.

Revenue Automation represents the strategy and integrated marketing techniques required to optimize online conversions by incorporating a balance of advanced marketing systems and professional services, said Peter Hrabinsky, vice president of marketing at Revenue Automation Inc. The common misconception is if you implement a marketing automation platform, youre guaranteed to find more customers and increase revenue. Unfortunately this is not how it works. Marketing automation requires strategy, intelligent marketing, and ongoing testing to improve conversions. Through our years of experience selling marketing automation solutions, we have found that the most important components in a marketing automation initiative are defining and then implementing the strategy and integrated marketing techniques required to find customers and increase revenue.

Revenue Automations core integrated marketing techniques include:
-B2C & B2B Marketing Automation
-Demand Generation
-Full Service Email Marketing
-Database Marketing
-Contextual Advertising
-Content & Creative
-Referral Marketing
-Loyalty Marketing
-Social Marketing

Revenue Automation Inc. is a digital agency that provides marketing systems and professional services to streamline sales and marketing processes. The company specializes in creating the strategy and development for marketing automation, demand generation campaigns and sales process strategies. Based in North Vancouver, British Columbia, Revenue Automation Inc. customers are in the B2C and B2B space across a variety of industries.