Since 1996, MEDSEEK has focused exclusively on creating a strategic patient engagement platform comprised of web, mobile, social and predictive analytic solutions designed to meet the unique needs of healthcare consumers and patients. Maximizing an organizations existing IT investments, MEDSEEK solutions improve patient access to health information and provide convenient, self-service tools that improve satisfaction, activation and health outcomes.
Healthcare organizations throughout the United States are scrambling to keep up with the ever-changing demands of healthcare reform and thats caused significant growth for MEDSEEK’s ecoSmart solutions based in Wisconsin. MEDSEEK’s operations in Wisconsin have nearly doubled in the last year after the small REACH 3 company was acquired by MEDSEEK. Investors have committed funds to keep the business in Wisconsin and grow the business significantly in 2013.
In order to accommodate the growth, MEDSEEK will move into a new office space in Fitchburg, WI, October 15, 2012. Were very excited about the growth the company is seeing, not only because we can see the positive impact on the healthcare organizations we serve, but because of the roots being placed in the Madison, WI area, explained Jessica Walker, Director of Patient Precisioning Account Management.
While the company moves into a large office space at 2920 Marketplace Drive, Fitchburg, MEDSEEK is also recruiting more talent to join its team. Our rapid growth means we are always looking for highly-educated, talented and strategic individuals to join our team, Walker explained. We are pleased to be in the Madison area and provide jobs to help this community thrive during uncertain economic times.
As the U.S. healthcare payment model continues to shift from fee-for-service to fee-for-results, MEDSEEK has seen an uptick in the adoption of their predictive analytics solution that enables healthcare marketing departments to better understand and segment their population base to ensure prospective and existing patients are receiving the right message, at the right time, via the right communication method. MEDSEEKs ecoSmart technology is instrumental to improving the healthcare financial equation it is mission critical for hospitals and healthcare systems looking to yield high return on marketing investments and influence patient behavior, said Peter Kuhn, MEDSEEK CEO.
The release of the Meaningful Use Stage 2 Final Rule in August caused the market to literally scramble for patient engagement technologies like MEDSEEKs. Hospital executives are finding MEDSEEKs predictive analytics helps identify prospective and existing patients at risk, target them based on their specific medical needs and send personalized and targeted messages to help them achieve the best outcome possible.