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Slava Ultra Premium wants customers to actually learn about vodka, rather than watch an advertisement. The entrepreneurial vodka company has just launched an online Vodka 101 application, complete with a customized diploma.
Watching the quick Vodka 101 video on our website gives you everything you need to pass a test with flying colours, says John Vellinga, CEO and founder of Slava Ultra Premium Vodka. Once you pass the test, you get a personalized diploma, which you can print out, tweet or post to Facebook.
The video is a quick version of the companys highly rated Vodka Experience, which has been used to train product consultants from provincial liquor boards, industry experts and interested connoisseurs.
We are actually very serious about vodka education, says Vellinga. This makes it easier for more people to get involved in a light hearted way but also to build deeper, more interesting relationships with customers.
Theres still a chance to have the more in-depth Vodka Experience. Until April 15, anyone who gets their online diploma will be entered in a draw to win a personalized Vodka Experience tasting for themselves and their friends, presented personally by Vellinga.
Slava Ultra Premium vodka is considerably more affordable than other ultra-premium vodkas. Slava Ultra Premium costs a few dollars more than ordinary vodka, but it is a huge leap in quality for only a small step up in price.
We chose to concentrate on whats inside the bottle, because sophisticated vodka drinkers dont require the reassurance of expensive packaging or costly global advertising campaigns to identify a superior product.
Besides, why spend an extra $ 20 (that is what it costs you) on a fancy four-colour screened, frosted bottle with a cork? No intelligent wine connoisseur would buy based on packaging. A Scotch aficionado might concede a nice tin or tube, but they aren’t fooled by a fancy bottle. It’s what’s in the bottle that matters.
Our formula is simple: we use the finest ingredients, employ the best processes, and work with the most skilled craftspeople – in the birthplace of vodka. There is no nonsense or image marketing here. Just the real thing. We don’t waste your money on frivolous stuff – like fancy bottles, girls in bars or pointless celebrity Rapper endorsements.