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Rapper Snoop Dogg is investing in another Canadian cannabis venture.
Toronto-based Trellis, a cannabis inventory management software provider, said Thursday the weed-loving rapper’s venture capital firm is leading its latest $ 2-million seed round.
Snoop Dogg’s Casa Verde Capital invests in firms that support the cannabis industry but don’t directly touch marijuana.
This investment comes about a year after Tweed Inc. and parent company Canopy Growth signed a deal with Snoop Dogg.
That deal granted the Canadian marijuana producer exclusive rights to use certain content and brands owned by the rapper’s company LBC Holdings.
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The chief executive and founder of Trellis says Snoop Dogg’s involvement helps to give his Toronto-based company a higher profile.
“For us, I think it just elevates the discussion and helps to boost our brand visibility,” Pranav Sood said.