Courting controversy: Why some polarizing ads could be strategic marketing

Courting controversy: Why some polarizing ads could be strategic marketing

Dior pulled a new cologne ad after the luxury brand was accused of cultural appropriation, but not before it generated multiple mentions, hashtags and conversations on social media the same day — likely more than the company would have seen with a run-of-the-mill campaign. “The controversy will increase the attention your brand receives,” said Mathew Curtis, an […]

A festival of kitsch this year comes with controversy

A festival of kitsch this year comes with controversy

Where air raid sirens blared over Tel Aviv’s Mediterranean beachfront earlier this month there is now the sound of power ballads and pop anthems, as artists and music fans from across the globe gather in Israel for this year’s Eurovision Song Contest.  But as performers from 42 nations gear up for the final performances in the […]

3 interesting twists Wilson-Raybould's new evidence reveals about the SNC-Lavalin controversy

3 interesting twists Wilson-Raybould's new evidence reveals about the SNC-Lavalin controversy

The additional information on the SNC-Lavalin affair that former justice minister and attorney general Jody Wilson-Raybould provided to a House of Commons committee Friday revealed a few interesting twists in a controversy that has had politically minded Canadians gripped for the past two months.  They include a suggestion that former prime minister Brian Mulroney once interfered in the […]

Can we say ‘vagina’ in a headline? New name and new controversy about menopausal condition

Can we say ‘vagina’ in a headline? New name and new controversy about menopausal condition

This is an excerpt from Second Opinion, a weekly roundup of eclectic and under-the-radar health and medical science news emailed to subscribers every Saturday morning.  If you haven’t subscribed yet, you can do that by clicking here. A controversial study in JAMA Internal Medicine this week showed that a placebo worked just as well as an estrogen hormone tablet […]

Mark Wahlberg donates $1.5M to Time’s Up after pay controversy

Mark Wahlberg donates $1.5M to Time’s Up after pay controversy

Mark Wahlberg says he’s donating $ 1.5 million US to Time’s Up after controversy erupted over the pay he received for re-shooting scenes in the film All The Money In The World. Two reports said Wahlberg was paid significantly more than co-star Michelle Williams to return for extra filming after Kevin Spacey was erased from the film. Wahlberg appeared […]

Film on Armenian genocide stirs up controversy and a clash in online ratings

Repercussions from the Armenian genocide have been felt for more than 100 years, but with the release of a new historical drama, the conflict has taken an unexpected direction — into the world of online film ratings. The Promise, starring Christian Bale and Oscar Isaac, retells the story of the 1915 genocide, which has been rejected and fiercely disputed by […]