Courting controversy: Why some polarizing ads could be strategic marketing

Courting controversy: Why some polarizing ads could be strategic marketing

Dior pulled a new cologne ad after the luxury brand was accused of cultural appropriation, but not before it generated multiple mentions, hashtags and conversations on social media the same day — likely more than the company would have seen with a run-of-the-mill campaign. “The controversy will increase the attention your brand receives,” said Mathew Curtis, an […]