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Target Canada announces collaboration with iconic Canadian brand Roots

Roots Canada, this country’s iconic fashion and lifestyle brand will be available at Target stores for a limited time starting in March.

The Target stores are currently being renovated in many former Zellers locations.

In keeping with the department store’s “expect more, pay less” philosophy the stores will also retail home brands from interior designer and daytime TV host Nate Berkus and Cordon Bleu chef and New York Times best selling cookbook author Giada De Laurentiis, who travelled to Toronto for the announcement along with cosmetic innovator Sonia Kashuk, who has been associated with Target for 14 years. De Laurentiis, who is a personality on the Food Network has been associated with Target for three years. It will also retail a collection of athlete Shaun White clothing, shoes and accessories.

White wasn’t able to attend the event because he is competing in the Winter X Games in Aspen, Colo., but greeted the guests at the Evergreen Brickworks hall by video, tell them “I’ve had the best times in Canada.”

L.A. stylist to the stars Kate Young, who has created looks for celebrities including Natalie Portman, has a line of affordable dresses and special occasion dresses for Target that will be available in March.

thestar.com – Living