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Tea Master Training Slated for Toronto

Toronto News, (PR) March 02, 2012

Aspiring tea aficionados will be gathering in Toronto, Ontario, in late March to take part in the Canadian Tea Masters Association‘s first Tea Mastery Certification Course for achieving the prestigious Certified Tea Master designation once the training program and final examination are successfully completed. The two-part training program offered by the association, a licensee of the American Tea Masters Association, includes an initial 3-Day Comprehensive Tea Mastery Course held on-site at the Courtyard by Marriott Downtown Toronto from March 30th to April 1st, followed by a 14-Week Tea Master TeleCourse involving home study, numerous tea evaluations, and weekly group online teleconference calls for sharing experiences and answering questions. The program offers the high level of focus and support needed to gain the competence and confidence to serve as a tea master or tea sommelier at any distinguished restaurant, hotel or tea court in the country, or start one’s own successful enterprise.

Registrants will experience some of the most exquisite and often rarest loose-leaf teas from around the world. The training will also include: Health Benefits of Tea; Starting or Expanding a Tea Business; Attracting and Retaining Customers; Effective Use of Social Media and Press Releases; Web Site Concepts that Work; and Valuable Guest Service Skills.

The program is designed for and will benefit restaurant, hotel, and tea court managers, chefs, wine sommeliers, tea aficionados, industry suppliers, and others who wish to incorporate tea mastery knowledge and skills into their daily lives or current profession, as well as anyone seriously interested in a career as a tea master.

The entire training will be led by Certified Tea Master Sylvana Levesque, who will make the event an especially memorable experience for everyone. The words written on her heart read, The journey of a hundred cupsbegins with a single sip. For 25 years, Sylvana has dedicated her life to tea, the beautiful and flavorful drink steeped in ancient and recent history. Even as a teenager, she knew that tea was not just a common beverage, so she would often spend her days drinking and studying the nuances of Russian and Armenian teas. It was in Europe where she discovered KEIKO tea, the finest of Japanese teas, and decided to pursue her dream of mastering the art of tea. Today, Sylvana, a multilingual Certified Tea Master, believes dedication to tea is of utmost importance passion is not enough.

The Tea Mastery Certification Course is open to a maximum of 12 participants. Seating is limited. Tuition for the complete training program is US$ 2,475.
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