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The Gisborne Herald Greets Digital Dawn with Digital Technology Solutions


Toronto News, (PR) March 28, 2012

Digital Technology recently announced an agreement with The Gisborne Herald to implement DTI ContentPublisher and DTI Advertising to enhance the digital efforts of the Gisborne, New Zealand newspaper.

From the city that boasts its the first to greet the sun each day, The Gisborne Herald is a leader in New Zealand newspaper production. It was the first daily tabloid on the streets a record that it kept for more than 10 years. It has been operating a number of older editorial and advertising systems and has not been able to transform into a new digital direction. Digital Technology offers The Gisborne Herald a new business model using DTI ContentPublisher and DTI Advertising to become an audience-first publisherdelivering digital news and advertising content to a more targeted audience, and expanding their channels across a variety of digital formats.

We are replacing our existing systems with new cohesive digital solutions from Digital Technology to achieve current strategic goals and for future expansion of the newspaper, said Michael Muir, Managing Director of The Gisborne Herald. DTI ContentPublisher provides us creative flexibility to build engaging customer experiences on every channel. DTI Advertising extends our digital ad sales capabilities. The DTI architecture creates new opportunities for us to sell advertising across the newspaper and into website sales. We needed the tools both solutions provide to increase revenue and be the go-to leaders in our media market.

With DTI ContentPublisher, The Gisborne Herald will unify their news team and content, and expand their digital offerings by increasing audience engagement to their print, Web, and mobile platforms. DTI ContentPublisher provides The Gisborne editorial team with a flexible way of pushing up-to-the-minute news to the Web, rather than going through a number of manual interventions.

David Page, Managing Director of Digital Technology Asia Pacific, said: I am delighted that we are partnering with The Gisborne Herald. Their new digital solution will empower them to distribute their content in a variety of mediumsprint, Web, tablet, mobile, etcand expand their current Web presence for visitors and residents of the Gisborne area.

Page continues, The new workflow and integrated software components will also provide many new benefits to the company and will enable The Gisborne Herald to grow their new solution over the coming years to incorporate many additional features and help expand their revenue.

DTI ContentPublisher accelerates the flow of content with a high performance, multidimensional database that serves up multimedia content directly to any Web-enabled device.

DTI Advertising is a 100% browser-based digital solution for booking, creating, and publishing all forms of digital and print advertising. DTI Advertising also includes an Accounts Receivable package and is architected for multichannel media companies that sell package buys for all types of ads and marketing campaigns, including Web, print, email, direct mail, inserts, and social media.