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Toronto News, (PR) June 25, 2013
When you understand how someone reacts to a color you can solicit a response. It’s like copywriting, but for a completely different part of the brain.
While not all colors are as powerful as red, they all have their own meanings which can be used effectively in different situations.
Not everyone is a designer, so actually putting all of this information to use is a different animal entirely. That said there are quite a few things you can do to maximize the return you see on your investment when building a new site.
Not only by choosing the right colors for your website, but by ensuring you don’t use the wrong ones. You’ve probably visited sites before that just felt “wrong”, or sites that were uncomfortable to look at or you just felt rushed.
That’s what color choice can do to your site.