Numero Uno Web Solutions, a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce the release of its new top tips for a successful Facebook public relations campaign. Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction.
As the Numero Uno Web Solutions experts report, with more than a billion active users and over 618 million active daily users, Facebook has evolved from a simple meeting place to becoming one of the most influential marketing tools. A strategic search engine optimization (SEO) public relations campaign that implements social media channels like Facebook can help with branding and public perception. Without a proper Facebook strategy, a brands effort could be in vain.
Facebook is the best way for businesses to create a two-way public relations relationship, says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. With Facebook, businesses can readily create and modify the way people perceive the company and its brand. By implementing a social media component in a SEO campaign, businesses can also decide to what degree they connect with their audience.
Using Facebook as a basic public relations tool means a company is creating an online presence for those who already know about the brand, say the SEO experts. In this scenario, Facebook is being used sparingly as a basic communication tool (industry news, blog links, images), not an instrument for growth.
If businesses want to use Facebook for growth, they need to take their public relations campaign to the next level and generate online buzz. A more aggressive Facebook public relations campaign uses quality, useful, relevant content to attract, inform, and motivate online customers, Reuter adds. To stand out in the crowd, businesses need to brand themselves in a unique way; be the resource others turn to.
The online SEO and search engine marketing (SEM) experts at Numero Uno Web Solutions have a proven track record of helping small- and medium-sized businesses create a targeted Facebook public relations campaign that resonates with customers, increasing brand awareness.