Barbara Ortutay, THE ASSOCIATED PRESS
, Last Updated: 9:49 AM ET
Since the end of 2014, Twitter has lured 15 million monthly users to expand its audience to 313 million people. In that same period, Facebook brought in 319 million users, expanding its reach 1.7 billion people.
Twitter’s service is used heavily by celebrities, journalists and politicians, giving it an outsized role in public discourse. But it has struggled to extend that appeal to a broader audience and has wrestled uncomfortably with bullying on its site and racist posts.
Twitter is placing a big bet on live video, and recently landed a high-profile deal to show National Football League games over 10 Thursdays. It wants to be the go-to place to share opinions in real time.
“But management appears unfocused and complacent, while the narrative has shifted to buyout rumours,” wrote Wedbush analyst Michael Pachter.
On Thursday, Twitter said that average monthly active users climbed 3% to 317 million during its third quarter, while average daily active usage increased 7%.
Twitter Inc. posted a loss of $ 102.9 million, or 15 cents per share. Adjusted profit of 13 cents per share on revenue of $ 616 million. Analysts polled by Zacks Investment Research expected earnings of 9 cents per share on revenue of $ 605.7 million.