Best of luck in prying information about racist police behaviour from behind the thick blue wall of Canada’s police forces, and best of luck in persuading bureaucrats, who deeply believe information is power, to open up their files and collective minds, and best of luck in dealing with the rather touchy subject of domestic violence inside Native communities.
This is not a guess. Whereas news organizations in the past relied mostly on gut instinct to gauge the importance of any particular subject to the audience, they now have hellishly accurate online tools that can measure precisely how many people are reading any story at any moment.
I’ve learned that one guaranteed way to shrink my numbers is to write about Israel/Palestine, or, to an even greater extent, Indigenous issues.
In purely journalistic terms, of course, those topics merit coverage. But the temptation to avoid them is strong.
After a column I wrote about the new inquiry was largely ignored by readers, CBC executive vice-president Heather Conway told me weak numbers will not change our determination to make Indigenous issues a coverage priority: “It’s disheartening, but doesn’t change my personal view that this is a — if not the — central issue facing Canadians this century.”
The trouble is, if the audience metrics are any indication, Canadians themselves don’t see it that way.
So. Why the indifference?
Well, an obvious partial answer is plain racism.
In announcing that decision last November, CBC’s senior director of digital news, Brodie Fenlon, wrote that “These stories draw a disproportionate number of comments that cross the line … some comments are clearly hateful and vitriolic, some are simply ignorant. And some appear to be hate disguised as ignorance (i.e. racist sentiments expressed in benign language).”
Fenlon called the decision a temporary measure, saying CBC hoped to reopen comments on Indigenous-related stories in about six weeks.
As of now, nine months later, comments remain switched off.
That’s one effective way to deal with naked, blatant racism and hatred. It can also be confronted, it can be repudiated, it can be denounced and shunned.
Indifference, though, is something more pernicious, and much more difficult to deal with.
Because what’s the point of continuing to talk about something if even people of goodwill aren’t listening?
The elders of our craft deliver speeches to rookies about “news judgment,” making it sound like acquired wisdom, something that develops only after years of experience and sober reflection on important issues.
But really, news judgment is a slipperier thing, freighted with ethnocentrism, tribalism, nativism and the assignment of value to life based on an understood, but undiscussed, hierarchy.
In choosing stories and laying out pages at newspapers decades ago, I quickly learned that one dead Canadian anywhere (even more so, a white Canadian), equalled two or three dead Americans, which in turn equalled 10 or 15 Brits or West Europeans, which in turn equalled 30 or 40 dead East Europeans, who were probably white and maybe even Christian, but came from unpronounceable places, and so forth.
At the very end of the list were Africans, or, say, Bangladeshis. They had to perish in very large numbers indeed to merit any notice.
Then there was the Bus Plunge. The Bus Plunge was usually a two-paragraph brief from somewhere in the Third World where a bus (or train or ferry or any other contrivance) crashed or plunged or exploded, killing a lot of people. The Bus Plunge was terribly useful; it could be used to plug last-minute holes that resulted from poor layout measurements.
I’m not saying Indigenous issues are a Bus Plunge. But Indigenous people, I’m afraid, haven’t rated very highly on that unspoken hierarchy. Canadians evidently do not consider Indigenous people proximate — and the less proximate the subject, the more indifferent the audience.
And it’s a safe bet that in turn, predators choose targets that are low priorities for law enforcement: to wit, Indigenous women, especially if they happen to be sex workers, are not only the most vulnerable among us, but the least protected.
So, indifference can also be lethal. And now we have those damned computer apps to remind us constantly of its stubborn, passive presence.