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Winnie the Pooh makes a flying comeback at the Winter Olympics

It’s raining plush Winnie the Pooh toys in Pyeongchang and social media can’t get enough of it.

The Olympic figure skating competition between Japan’s Yuzuru Hanyu and America’s Nathan Chen that gained worldwide attention is trending on Twitter for its colourful ending, filled with flying Pooh bears and applause.

Hanyu has been known for carrying around the yellow bear to all of his competitions. The Disney character has acted as a mascot of sorts for the skater, however due to rules surrounding trademark, he couldn’t carry it with him at competitions.

“Some conflict with the sponsor, so I was not able to bring the yellow bear,” said Hanyu after the men’s short program. The International Olympic Committee has strict rules about the nonessential products athletes are allowed to carry with them to competitions. So he leaves his Pooh bear in the hotel.

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Messages of support for the gold medalist flooded Twitter.

Soohorang the white tiger — the official mascot of the 2018 winter Olympics — has made its mark in Pyeongchang, sold at souvenir stores and Olympic venues across the country, and athletes have been gifted the little white bear during medal ceremonies.

But skating fans are firmly on Team Pooh. After long program, hundreds of fans pelted the ice with Pooh toys.

According to NBC, Hanyu donates all of the plush toys thrown onto the ice to local charities.

With files from the New York Times.