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Zelo® Keratin Hair Straightening Kit Returns to the Shopping Channel

Toronto, Canada (PR) March 02, 2012

Zelo® hair care productZelo®, an at-home keratin straightening treatment for curly, frizzy, and unmanageable hair allows for incredible savings. It will return to the Shopping Channel today for three live shows. Products featured will be the Duo Straightening kit along with after care products including Keratin Salt and Sulfate-Free Shampoo and Keratin Conditioner. The after care products are loaded with exotic ingredients from Brazil, including Vitamin A, B, E and antioxidants that nourish the hair. In addition, a favorite, Velvet anti-frizz gloss for everyday use adds ultra shine to the hair and can be used for everyday styling.

Boca Cosmetics Group, General Manager, Claudio Correia says, Canada has been an interesting market for Zelo®  as Formaldehyde found in many professional products have left many looking for an affordable yet safe alternative.  Zelo®  provides just that.

Boca Cosmetics Group is a cutting edge US manufacturer of quality hair care products specializing in high performing hair treatment products for both consumers and professionals.

Zelo’s partnership with The Shopping Channel has made it possible to provide information and awareness unlike putting it on a store shelf. Education is the best way to create awareness. Zelo®  can be seen live tonight on the Shopping Channel (TV or Internet) at 4:30pm, 7:30pm and 11:30pm. Zelo®  works on all hair types but will feature: the worst case scenario, a bleached blonde showing her hair before (lifeless, dry and frizzed out). Zelo®  will show her live just after treatment, showing how it can eliminate the frizz and add shine even to hair that has been bleached, a claim many competing brands cant do. While this is the worst case scenario it is probably the most common.

Most women treat their hair with color and relaxers, use the wrong after care and then need S.O.S. to restore the damage. Another model will be an African-American with naturally curly hair who wants more manageability with less volume without using a harsh relaxer. Zelo®  has been such a miracle for so many African-American women whose previous only option was to chemically relax their hair. Correia adds, ” Zelo® helps women in so many ways, even reducing the time taken to do their hair. This is a simple inexpensive alternative that many just cant live without”.

The Shopping Channel is a Canadian English language cable television home shopping channel. The Shopping Channel is a division of Rogers Media. The channel is headquartered in Mississauga, Ontario. It showcases various products which viewers can purchase either by telephone or internet.


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